What is a die-cut label – and when should you choose it?

What is a die-cut label – and when should you choose it?

A die-cut sticker is a sticker solution where the sticker is cut precisely to the desired shape – for example, following the contours of a logo, symbol or illustration. At Hanki Stickers, die-cut stickers are one of our most popular products, as they stand out clearly from traditional square and circle stickers.

What does a die-cut sticker mean?

In a die-cut label, the cut follows the shape of the graphic. It can be:

• company logo in its own form
  
• character, icon or mascot
  
• fully customized, organic shape
  
  

This makes the label personal and visually strong – the label becomes more of a “brand item” than just a sticker.

Die-cut vs. basic shape sticker

Basic shaped stickers (square, rectangle, circle):

• are often slightly cheaper
  
• work well as simple labels and shelf markers
  
  

Die-cut stickers :

• stand out better and attract more attention
  
• look designed and branded
  
• are ideal for logo stickers that customers stick on things like laptops and drink bottles
  
  

If your goal is for the customer to wear the label visibly, a die-cut label is almost always the best choice.

On sheets or as individual stickers?

Die-cut labels can be supplied:

• as individual stickers , where both the sticker and the backing paper follow the shape
  
• on a sheet , where several die-cut labels are on the same sheet, but each label is die-cut separately
  
  

A sheet solution is an effective choice when labels are used frequently, for example as product labels. Individual die-cut labels are ideal for distributing branded labels.

Where should you use die-cut labels?

Die-cut labels are especially popular for:

• in company logo stickers
  
• on the labels of clubs, associations and hobby groups
  
• in launch and campaign products
  
• in fan stickers and promotional materials
  
  

They make the brand easily recognizable and memorable – in a small but effective way.

Order cut-to-size logo stickers from Hanki Stickers

At Hanki Stickers, we produce die-cut stickers with your own logo or other graphics, in the size and material you want.
Send us your materials or ideas, and we will create ready-made cut-to-size stickers for your company or club's needs.