Label materials – how to choose the right label

Label materials – how to choose the right label

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Choosing the right sticker material will affect your brand's look and the durability of your sticker. Read Hanki Stickers' practical guide to vinyl, paper and specialty stickers.

The right label material makes a surprisingly big difference in how your brand looks and how long your labels last. At Hanki Stickers, we help companies choose the right labels for a variety of applications every day – from packaging to outdoor signs and equipment markings.

Vinyl sticker – a versatile and durable standard

Vinyl stickers are the most common choice when durability is required.

Vinyl stickers are particularly suitable for:

• for outdoor use and weather changes
  
• for marking equipment and tools
  
• as brand labels for packaging and shipments
  
• for vehicle taping and other mobile advertising surfaces
  
  

Vinyl is weather and UV resistant, waterproof and has a firm enough consistency, yet flexible enough to adhere to very smooth surfaces. If you're not sure where to start, vinyl decals are often a safe and long-lasting solution.

Paper sticker – natural and suitable for indoor use

A paper label is a good choice when the label does not need to withstand moisture or heavy wear.

A paper sticker works for example:

• as product and packaging labels
  
• in gift wrapping and gift boxes
  
• as campaign and promotional stickers
  
• in pricing and shelf labels
  
  

The paper gives a natural and soft look, which is well suited for craft, wellness, coffee and small producer brands, for example. More ecological and recyclable paper bases are also available if responsibility is an important part of your brand.

Special stickers – hologram, metallic and other effects

When labels are used to emphasize a premium feel, special items, or security, specialty materials become more valuable.

Popular specialty stickers include:

• hologram stickers
  
• metallic (silver/gold) stickers
  
• fluorescent and highly visible stickers
  
  

These can be used to highlight things like quality, authenticity, campaigns or limited editions. They quickly attract attention and stand out from standard label solutions.

Permanent or removable adhesive?

In addition to the sticker material, you should choose the adhesive carefully:

• Permanent adhesive : when the sticker is intended to stay in place for a long time
  
• Removable adhesive : when you want to remove the sticker cleanly later, for example after campaigns or temporary advertisements
  
  

At Hanki Stickers, we help you choose both the material and the adhesive according to the intended use, so that the stickers work exactly in the environment for which they are designed.

Do you need help choosing the right label material?

If you are not sure which sticker material is best suited for your company's products, premises or outdoor advertising, we are happy to help.
Contact Hanki Stickers or leave a request for a quote in our online store – together we will select the sticker materials that are suitable for your application.